How do you choose the right coach for you? First, be sure your coach is accredited by the ICF or holds several other accreditations and certifications. It is required that a qualified coach serve 2000 hours with clients before receiving an accredited designation to serve in this field.

Second, ask for references or referrals from other executives to validate that the coach can perform the work that you will do together. Loretta Peters, at Competitive Edge Branding holds numerous accredited certifications not only in the executive career coaching and resume writing field of 10 years, also in the technical space of social media, online reputation management, marketing, and sales. She is also an early adopter of the personal branding movement under William Arruda’s direction since 2006 and has trained a variety of organizations in this methodology throughout the last 10 years.

Contact Loretta for your free career consultation at 860-463-1165.


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Competitive Edge Branding, LLC • 222 Pitkin Street • East Hartford, CT 06108 • 860.463.1165